Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage. Test site: 2uptest.com, password = 8888
The Role:
We are seeking a highly skilled and data-driven CRM Retention Manager to lead our player retention strategies in 2UP.io. The ideal candidate will be responsible for managing the full player lifecycle, creating engaging promotions, overseeing customer and VIP support, and optimizing loyalty programs. This role requires a deep understanding of player behavior, data analysis, and retention marketing strategies to maximize player engagement and lifetime value.
Preferred Candidate:
An ideal CRM Retention Manager for an online crypto casino has a strong grasp of player behavior, segmentation, and lifecycle marketing. You excel in developing and executing engaging promotions, loyalty programs, and retention strategies tailored to crypto gaming audiences. Proficiency in CRM tools, automation, and bonus mechanics is essential, along with strong analytical skills to track and optimize player engagement. Effective communication, copywriting expertise, and cross-functional collaboration ensure seamless player experiences. A deep understanding of the iGaming industry, regulatory compliance, and emerging trends in crypto casinos sets them apart in driving long-term player loyalty and value.
What You’ll Do:
Player Lifecycle Management: Develop and execute strategies to optimize player retention at each stage of their journey, from registration to VIP status. Segment player databases based on behavior, preferences, and spending habits to tailor retention efforts.
Creating and Implementing Promotions: Design and launch engaging promotions to drive player engagement, increase retention, and enhance overall player experience. Collaborate with marketing, product, and design teams to ensure effective campaign execution.
Managing Customer and VIP Support: Work closely with the customer support team to enhance player experience, ensuring high service standards for VIP and regular players. Develop VIP engagement plans, including personalized offers, special events, and account management strategies.
Loyalty Program Management & Configuration: Design, implement, and optimize loyalty and rewards programs to increase player retention and brand loyalty. Monitor program performance, ensuring incentives align with business objectives and player expectations.
Email Retention Strategy: Develop and manage automated and targeted email campaigns, including reactivation, upsell, and engagement-driven communications. Conduct A/B testing to optimize email content, timing, and effectiveness.
Content Creation (FAQ, Help Center, Copywriting): Oversee the creation and maintenance of support content, including FAQs, Help Center articles, and user guides. Collaborate with content and marketing teams to ensure clear and engaging communication across all platforms.
Analysis of Player Behavior & Retention Strategy: Analyze player activity, transaction data, and engagement trends to identify retention opportunities and risks. Develop and adjust retention strategies based on data insights and business objectives.
Job Requirements:
Experience: 3+ years of experience in CRM, retention marketing, or a similar role within the online crypto casino industry.
CRM Budget: Utilise advanced prediction modelling to optimise the CRM spend budget. This ensures investment in the right customer segments to drive growth and minimise budget wastage.
Player Lifecycle Strategy: Strong understanding of player behavior, segmentation, and lifecycle marketing strategies.
Bonus & Loyalty Strategies: Experience in bonus mechanics, loyalty programs, and promotions within online gaming.
CRM & Data Analytics: Proficiency in CRM tools, email marketing platforms, and customer data analysis.
Analytical & Data-Driven: Data-driven mindset with excellent analytical skills and experience using Google Analytics, BI tools, or SQL.
Engaging Communication: Strong communication and copywriting skills for player-facing content.
Cross-Functional Collaboration: Ability to collaborate with cross-functional teams, including marketing, product, and customer support.
Wears Many Hats: Open to multitasking and stepping into various roles when needed to support team and business goals.
Bonus Points:
Experience with online crypto casinos.
Familiar with top online crypto casino brands.
Familiar with cryptocurrencies.
Proficient in a second language other than English.