Social Media & Community Manager

Who We Are:

2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage. Test site: https://2up.io/en, password = 6666

The Role:

We are seeking a dynamic and highly motivated Social Media & Community Manager to build, engage, and manage our online community across various social media platforms. You will be responsible for maintaining 2UP.io’s online presence, driving engagement, and fostering strong relationships within the online crypto casino community. Your role will be instrumental in ensuring a positive brand reputation and expanding our audience reach.

Preferred Candidate:

An ideal Social Media & Community Manager at 2UP.io will serve as the voice of our brand, playing a vital role in managing, growing, and nurturing our online community while strengthening our presence across various social media platforms. You will be responsible for crafting compelling content, managing social media accounts, and implementing strategies to drive brand awareness, engagement, and customer acquisition.

This role requires a strategic mindset to plan and execute effective social media marketing campaigns while maintaining a strong focus on community engagement and support. You should have expertise in monitoring trends and discussions within the community, proactively identifying potential risks that could impact brand reputation. You need to be culturally tuned into topics that matter especially in cryptocurrency and online gambling.

If you are passionate about social media, sports, igaming, cryptocurrencies, and online crypto casinos, this is the perfect opportunity for you!

What You’ll Do:

Social Media Management: Serve as the main point of contact for the company’s social media channels, including YouTube, Twitter, Discord, forums, and blogs.

Community Engagement: Actively interact with community members and customers in a professional and timely manner to foster engagement and maintain an active community.

Trend Monitoring: Stay up to date with the latest social media trends, memes, emerging platforms, and best practices within the crypto and iGaming industries. Stay up to date with current sporting events worldwide to create engaging content to drive users to the online casino and sportsbooks. Research industry trends, crypto news, and online gaming developments to create timely and relevant content.

Content Strategy & Creation: Collaborate with the marketing, creative, and customer experience teams to develop and publish high-quality, engaging, and relevant content tailored to different platforms.

Editorial Calendar Management: Plan, schedule, and manage the social media content calendar to ensure consistent and timely publishing of content.

Social Listening & Reputation Management: Monitor conversations, comments, and trends using social listening tools, ensuring positive brand engagement while addressing concerns that may affect brand reputation.

Performance Reporting: Track, analyze, and report on key community metrics, sentiment trends, and engagement insights to improve future strategies. Monitor competitor activities and identify opportunities for differentiation and growth.

Job Requirements:

Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.

Experience: 3+ years of experience in social media management, community management, or a similar role, preferably within the online crypto casino industry.

Social Media & Community Budget: Proven experience in planning and managing budgets for social media campaigns, influencer partnerships, and community engagement activities.

Social Media Expertise: Strong understanding of social media platforms, trends, and best practices.

Data Analytics: Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer or other quite similar tools).

Engaging Communication: Excellent communication, copywriting, and interpersonal skills.

Crisis Management: Ability to handle crisis management, negative feedback, and community disputes professionally.

Crypto Gaming Enthusiast: Passion for cryptocurrency, blockchain technology, and online gaming.

Multitasking & Collaboration: Ability to work independently and in a team, managing multiple tasks effectively.

Marketing Expertise: Knowledge of SEO, digital marketing, and influencer marketing is a plus.

Wears Many Hats: Open to multitasking and stepping into various roles when needed to support team and business goals.

Bonus Points:

• Experience with online crypto casinos.

• Familiar with top online crypto casino brands.

• Familiar with cryptocurrencies.

• Proficient in a second language other than English.

• Sports knowledge.