Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage. Test site: 2uptest.com, password = 8888
The Role:
We are seeking a dynamic Influencer Marketing Manager to drive the success of our influencers/KOLs/Streamers marketing programs in the online crypto gambling space. This role involves managing partnerships with influencers/KOLs/Streamers, and ensuring impactful brand engagement across social media platforms where our influencers/KOLs/Streamers and users are active. The ideal candidate will have a strategic and hands-on approach, working closely with the 2UP.io’s marketing team to attract, retain, and support high-quality streaming partners. We believe in rewarding impact—your efforts will translate into real results with a clear, net revenue-based performance bonus.
Preferred Candidate:
Our ideal candidate is someone who thrives in a dynamic, fast-paced environment and brings a mix of creativity and execution to the table. You’ll be a great fit if you’re passionate about top online crypto casinos, crypto, and web3 spaces and understand the nuances and trends of social media and streaming platforms and influencer engagement. You will have experience dealing with influencers/KOLs/Streamers and understand how streaming platforms work. We are seeking someone outgoing, entertaining and motivated.
Influencer Partnership Pro: Experienced in acquiring, negotiating, and managing partnerships with gambling or crypto influencers/KOLs/Streamers, ensuring they deliver value to our brand and driving referrals to the platform.
Gambling, Crypto and Social Media Enthusiast: You have a strong interest in online gambling, crypto and social media, and a finger on the pulse of emerging trends, memes and top influencers/KOLs/Streamers in the respective spaces. While experience is key, your passion and adaptability are equally valued.
Social Media Specialist: Skilled at maximizing brand visibility and engagement across a variety of platforms including X Twitter, YouTube, TikTok, Instagram, Facebook, Kick and streaming platforms.
Data-Driven Analyst: Experiences in measuring and interpreting influencer marketing campaign metrics and live streams data in addition to understanding the ROI to optimize influencers/KOLs/Streamers strategies.
Negotiation and Relationship-Building Skills: Excellent negotiation and relationship-building skills are key to successfully recruiting and managing influencers/KOLs/Streamers. You should be able to communicate effectively and build strong partnerships with external stakeholders.
What You’ll Do:
Strategy Development: Shape and implement social media and streaming partner strategies to acquire and convert social media and streaming viewers.
Influencer Acquisition: Identify, engage, and negotiate partnerships with top influencers/KOLs/Streamers across social media and streaming platforms.
Campaign Execution: Contribute to creating and deploying influencer campaigns and work closely with influencers/KOLs/Streamers on campaign content and scripts.
Performance Tracking & Analysis: Track live stream data, ROI, and other campaign metrics to ensure effective, data-driven decisions.
Budget Oversight: Manage budget allocations for influencers/KOLs/Streamers partnerships, focusing on acquisition and viewer conversion.
Reporting: Regularly report on campaign performance, providing insights on goal alignment and areas for improvement.
Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.
Job Requirements:
Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.
Experience: Minimum of 3+ years in influencer marketing, streaming, or social media management, ideally with experience in top online crypto casinos.
Platform Expertise: Proven knowledge of social media channels including Twitter, YouTube, TikTok, Instagram, Telegram, Kick and Discord.
Analytical Skills: Strong ability to analyze data and ROI metrics, with intermediate Excel skills.
Language Skills: Fluency in English is essential, and proficiency in other languages relevant to the target markets is a plus.
Independent & Remote Ready: Proven success in managing projects solo or remotely, with a passion for working in fast-paced environments.
Adaptable: Thrives in a fast-paced setting, handling multiple projects simultaneously and a global team perspective.
Wears Many Hats: Open to multitasking and stepping into various roles when needed to support team and business goals.
Bonus Points:
Experience with online crypto casinos.
Familiar with top online crypto casinos.
Familiar with cryptocurrencies.
Basic knowledge of SEO/SEM, paid traffic funnels, or growth marketing.