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Asia Marketing Manager

  • Sales & Marketing
  • Full-time
  • Remote friendly

Posted on April 15, 2025

Who We Are:

2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage. Test site: 2uptest.com, password = 8888


The Role:

We are looking for an experienced, data-driven Asia Marketing Manager with strong local market insights to help us expand into the Asian markets—including Japan, Korea and developed Asian countries. 

You will lead the overall marketing strategy for the Asian markets and take full ownership of end-to-end execution. This includes brand promotion, user acquisition, and establishing local partnerships to drive growth and engagement.


Preferred Candidate:

We’re looking for a passionate and resourceful Asia Marketing Manager to lead our growth in Asian markets. You should have:

  • Strong knowledge of Asian user behavior and local marketing tactics 

  • Hands-on experience driving user growth through local and digital channels 

  • Ability to build the market from 0 to 1 and work independently in a remote setup

Ideal candidates already have:

  • Established online affiliate networks 

  • Established offline affiliate networks 

  • Relationships with KOLs, streamers, influencers 

  • Familiarity with Telegram/Discord/forums etc. where crypto & casino players gather 

  • Experience in private traffic (WeChat groups, Telegram communities etc.) 

  • Knowledge of CPS/CPA and revenue-sharing models


What You’ll Do:

  • Leverage your extensive network of affiliates, KOLs/influencers, and community/online forum resources to quickly establish effective traffic channels and drive rapid user acquisition and conversion during the platform’s early stage. 

  • Develop and execute comprehensive marketing strategies for the Asian markets to enhance brand visibility and drive user growth. 

  • Plan and implement localized marketing campaigns, including online advertising, content marketing, community engagement, and KOL/influencer collaborations. 

  • Analyze market data and user behavior to continuously refine acquisition strategies and optimize conversion funnels. 

  • Create culturally relevant brand messaging and promotional content aligned with the platform’s positioning and target audience. 

  • Collaborate cross-functionally with product, design, tech, and customer support teams to ensure smooth execution of marketing initiatives. 

  • Provide regular market insights and competitor analysis to support strategy adjustments and stay ahead of market trends. 


Job Requirements:

Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.

  • 3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries.

  • Possesses strong resources across online and offline channels, including affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks, with the ability to rapidly scale user acquisition. 

  • Familiar with Asian market channels, such as Telegram, TikTok, Xiaohongshu, Twitch, Kick, influencer/affiliate partnerships, community operations, other sports-focused livestream platforms or marketing groups.

  • Experienced in overseas Asian markets, including Japan, Korea and developed Asian countries. 

  • Proven track record in brand building, campaign planning, and user growth. 

  • Capable of independently planning and executing brand campaigns that drive engagement. 

  • Well-versed in platforms like Telegram, Discord, crypto-related forums, and other Asian user communities. 

  • Proficient in data analysis tools, with a results-driven and self-motivated mindset. 

  • Comfortable working in a fully remote environment, with strong cross-functional communication skills.

  • Strong English communication skills, both written and verbal.

  • At least one Asian language  (Japanese, Korean or others).


Bonus Points:

  • Strong Chinese communication skills, both written and verbal 

  • Familiar with the top online crypto casino  industry, especially in terms of market trends and user operations 

  • Well-versed in both Asian and international online sports betting markets

  • Experience in managing or helping build Asian market growth strategies from the ground up