China & Asia Marketing Manager 中国及亚洲市场推广经理

Who We Are 公司简介:

2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage. Test site: 2uptest.com, password = 8888

2UP.io 是一个全新且令人兴奋的在线赌场和体育博弈平台，正准备正式上线。我们是从一个在全球范围内极具知名度的品牌中衍生出来的，该品牌曾是多名英超联赛足球队的主要赞助商。我们专注于下一代的iGaming（在线博弈），尤其是在加密货币、原创游戏、体育和电子竞技方面，致力于在全球舞台上发挥重要作用。Test site: 2uptest.com, password = 8888

The Role 职位介绍:

We are looking for an experienced, data-driven China & Asia Marketing Manager with strong local market insights to help us expand into the Chinese-speaking and other Asian markets—including Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Japan, Korea and developed Asian countries. 

我们正在寻找一位经验丰富、数据驱动、同时兼具本地化洞察的中文市场经理，以协助我们拓展中文及亚洲市场（中国大陆、港澳台、新马地区、日韩或其他先进亚洲国家等等）。

You will lead the overall marketing strategy for the China & Asian markets and take full ownership of end-to-end execution. This includes brand promotion, user acquisition, and establishing local partnerships to drive growth and engagement.

您将主导中文及亚洲市场的整体营销策略，并负责从策略到执行的全流程工作，涵盖品牌推广、用户增长及本地合作等核心环节。

Preferred Candidate 理想候选人:

We’re looking for a passionate and resourceful China & Asia Marketing Manager to lead our growth in Chinese-speaking & Asian markets. You should have:

我们希望您对博弈、加密货币或 iGaming 行业充满热情:

• Strong knowledge of Chinese & Asian user behavior and local marketing tactics 

  了解中文及亚洲市场用户的行为习惯，善于挖掘用户需求

• Hands-on experience driving user growth through local and digital channels 

  运用本地化推广渠道

• Ability to build the market from 0 to 1 and work independently in a remote setup 

  您具备从 0 到 1 搭建市场的能力，资源整合力强，能够独立推进项目，同时也能与团队高效协作
  
  

Ideal candidates already have:

我们也希望您已具备扎实的中国及亚洲市场推广资源，拥有一定的本地代理网络，或具备出色的渠道拓展能力。理想的候选人应熟悉并掌握以下资源或合作方式:

• Established online affiliate networks 

  线上代理资源：熟悉本地圈的线上代理合作机制，能快速拓展有效引流渠道

• Established offline affiliate networks 

  线下代理网络：具备本地圈的地推/代理联系人脉

• Relationships with KOLs, streamers, influencers 

  KOL/主播/网红关系：可对接直播平台主播、微博/小红书/KOL 等自媒体资源

• Familiarity with Telegram/Discord/forums where crypto & casino players gather 

  论坛 & 社区资源：熟悉 Telegram、Discord、币圈/博彩类论坛等玩家聚集地

• Experience in private traffic (WeChat groups, Telegram communities) 

  私域渠道运营经验：有能力搭建微信群、TG 群、社群任务等私域增长路径

• Knowledge of CPS/CPA and revenue-sharing models

  推广执行经验：了解各种推广合作模式，如 CPS、CPA、佣金返利等机制

What You’ll Do 岗位职责:

• Leverage your extensive network of affiliates, KOLs/influencers, and community/online forum resources to quickly establish effective traffic channels and drive rapid user acquisition and conversion during the platform’s early stage. 

  您将凭借自身深厚的代理网络、KOL/网红合作资源及论坛社群等多元化渠道，在平台初期迅速建立有效流量入口，实现快速拉新与用户转化；

• Develop and execute comprehensive marketing strategies for the Chinese & Asian speaking market to enhance brand visibility and drive user growth. 

  制定并执行中文及亚洲市场的整体营销策略，提升品牌曝光与用户增长；

• Plan and implement localized marketing campaigns, including online advertising, content marketing, community engagement, and KOL/influencer collaborations. 

  策划并落地本地化市场活动（线上广告、内容营销、社群运营、KOL网红等）；

• Analyze market data and user behavior to continuously refine acquisition strategies and optimize conversion funnels. 

  深入分析市场数据与用户行为，优化获客策略与用户转化路径；

• Create culturally relevant brand messaging and promotional content aligned with the platform’s positioning and target audience. 

  结合产品与平台定位，输出具备区域文化适配度的品牌推广内容；

• Collaborate cross-functionally with product, design, tech, and customer support teams to ensure smooth execution of marketing initiatives. 

  与产品、设计、技术、客服等部门协作，确保推广活动高效落地；

• Provide regular market insights and competitor analysis to support strategy adjustments and stay ahead of market trends. 

  定期输出市场洞察与竞品分析，动态调整市场打法。

Job Requirements 任职要求:

Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.

• 3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries.

  3年以上市场营销经验，有博彩、加密货币、电竞、游戏平台或iGaming行业背景者优先；

• Possesses strong resources across online and offline channels, including affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks, with the ability to rapidly scale user acquisition. 

  拥有线上线下代理资源 / KOL、主播、网红资源 /论坛、社区/私域等等渠道资源，能快速拓展用户群体。

• Familiar with Chinese & Asian market channels, such as Telegram, TikTok, Xiaohongshu, Twitch, Kick, influencer/affiliate partnerships, community operations, other Chinese & Asian sports-focused livestream platforms or marketing groups. 熟悉中文及亚洲市场本地推广渠道（Telegram、抖音、小红书、Twitch、Kick、KOL/代理合作、社区运营及各类体育直播相关社群等）；

• Experienced in China/overseas Chinese & Asian markets, including Malaysia, Hong Kong, Taiwan, Japan, Korea and developed Asian countries. 

  熟悉中国/海外中文及亚洲市场，如马来西亚、港澳台、日韩或其他先进亚洲国家等等；

• Proven track record in brand building, campaign planning, and user growth. 

  具备品牌建设、活动策划与用户增长经验；

• Capable of independently planning and executing brand campaigns that drive engagement. 

  能独立策划品牌活动并带动用户参与度；

• Well-versed in platforms like Telegram, Discord, crypto-related forums, and other Chinese & Asian user communities. 

  熟悉 Telegram、Discord、币圈论坛、社区平台等中文玩家聚集地；

• Proficient in data analysis tools, with a results-driven and self-motivated mindset. 

  熟练使用数据分析工具，具备结果导向与自我驱动能力；

• Comfortable working in a fully remote environment, with strong cross-functional communication skills.

  能够适应远程办公模式，具备强大的跨部门沟通能力；

•  Strong English and Chinese communication skills, both written and verbal。

  具备良好的中英文沟通能力（书面+口头）;

• At least one Asian language  (Japanese, Korean or others).

  至少一门亚洲语言（日文、韩文或其他）。

Bonus Points:

• Familiar with the top online crypto casino  industry, especially in terms of market trends and user operations 

  熟悉Crypto博弈行业的市场或用户运营经验；

• Well-versed in both China, Asian and international online sports betting markets

  熟悉中国市场，亚洲市场和国际市场的在线体育博弈；

• Experience in managing or helping build China & Asian market growth strategies from the ground up 

  曾管理或参与搭建中国及亚洲市场从0到1的推广体系；